Consumer needs are mainly defined by quality (and less by price). Three concepts are fundamental: freshness, taste and composition. The importance of freshness should lead us to promote a short circuit between production and distribution. The importance of composition should also be taken into account, especially as there is an unmet need to know the precise characteristics of the breads on offer. This reflects the consumer’s constant desire to know and understand the product they are consuming. More than anywhere else, the place where organic products are bought should be a place where products are communicated.
Loyalty to organic bread and increased consumption
How much organic bread do you eat compared to non-organic bread?
How has your consumption of organic and non-organic bread changed over FIVE years?
Proportion of consumers reporting an increase in consumption
Artisanal bakeries are the main competitors of organic shops
Proportion of consumers who buy organic bread several times a month in their locality
Consumer expectations regarding the bread offering
