At a time when competition is increasingly fierce, it can sometimes be difficult to stand out from the crowd when you’re a farmer, baker or even cereal grower. So you’re wondering what to focus on? How can you attract the attention of consumers and grow? Offering quality seems to be the strategy most appreciated by customers. And if you’re already offering quality products, it’s also essential to succeed in promoting your know-how. Since this is a real challenge, you can count on the technical specifics of the Astrié mill to help you! Let’s see how you can finally stand out from the crowd and win a special place in the hearts of consumers.
Add value to your cereal
When your cereals are processed directly on your farm, they add value. By opting for a quality professional flour mill that truly respects the grain, you can add real value to your flours. You’re taking care of your cereals, allowing them to retain all their qualities.
Car produire de la farine blanche traditionnelle est à la portée du plus grand nombre : ce qui l’est moins, en revanche, c’est de réussir à produire une farine de qualité, au goût raffiné et aux propriétés nutritionnelles intéressantes.
Producing traditional white flour is within the reach of most people: what is less easy, however, is succeeding in producing a quality flour with a refined taste and interesting nutritional properties.
After all, white flour contains very little protein, vitamins or minerals. Oxidised, the cereal transformed into flour becomes difficult to digest, making it difficult for cereal bakers to stand out from the crowd by producing this type of flour.
There’s only one way to make the most of your cereal: process it professionally.
Your partner in promoting your expertise: the Astrié mill
Astrié mills are perfect for this. They allow you to unroll the grain without crushing it. The rotation of the grinding wheel gradually moves the grain from the centre to the periphery. At the same time, the surfaces of the grinding wheels slide the processed grain and its unbroken husks towards the sieving machine.
Reliable, the Astrié mill is an ally that will be with you year after year. Perfectly suited to all types of grain (wheat, durum wheat, soft wheat, buckwheat, maize, chestnuts, buckwheat, rye, spelt, etc.), it will add value to your production, whatever project you have in mind.
By carrying out tests with us beforehand, with the cereals you want to process, and by training yourself in its use when you buy it, you’ll be able to put your work and know-how to good use.
Create a new bond with your customers
By choosing to process your cereals into flour directly on your farm or in your bakery, you are also choosing to establish a new relationship with your customers. Because their concerns are ever more numerous.
Which flour is good for you?
Which bread is healthier?
Which bread is easiest to digest?
Which bread should I choose for a weak intestine?
Which bread should I choose to get enough nutrients?
What are the benefits of wholemeal foods?
These days, consumers have only one thing on their minds: knowing where what they have on their plates comes from.
Often abused, they now want to be sure that what they are buying is authentic, has been processed according to the rules of the art and will be good for their health.
In this respect, offering them a clear view of how the seed is transformed into flour is a unique way of differentiating yourself.
There are three possible solutions:
- Place the mill in a visible position in your shop, so that customers can see that you are indeed the one producing the flour in question.
- Choose a transparent arch to show the movement of the millstone as it unwinds the cereal.
- Opt for a transparent sieve wall: in this way, you educate the customer about how the flour comes into being. They will see it fall through the box and be able to see for themselves how the grain is transformed.
When they come to shop, they can be reassured that the products they are buying are good for their health. Wholemeal or semi-complete bread, pasta, biscuits, pastries, cakes: take the time to explain and show how your products are different and bring real quality to their plate.
If you want to stand out from the crowd, it’s essential to promote your expertise and your products. It’s by adding value to your trade that you’ll succeed in reaching consumers, who need to turn to trusted players. So choose your professional flour mill carefully, and show your customers that you are in the best position to offer them products of inimitable taste and quality!
