Our aim? To help you produce a quality wholemeal flour, made from the cereals of your choice, and so add a host of nutritional properties to your food. Because yes, the Astrié mill actually offers cereal growers the chance to reinvent their production. So how can you open up new professional horizons with this stone mill? We tell you all about it!
Stone mill: local flour
Astrié-type stone mills are the ideal allies to help cereal growers produce high-quality flour.
Why would you do this? Because traditional roller mills and stone mills rotate too fast, which heats up the grain and oxidises it. The result is white, refined flour, devoid of nutritional value and flavour. This is a far cry from the healthy, local flour that customers are now looking for.
That’s why the Astrié mill deserves a closer look…
It will help cereal growers and bakers to :
- Produce healthy wholemeal or semi-complete flour, rich in fibre, minerals and vitamins
- Produce flour with an inimitable taste, from any variety of cereal, as long as it is sufficiently dry (spelt, maize, soft wheat, durum wheat, rye, buckwheat, chestnut, etc.)
- Produce flour that meets our customers’ requirements, whether organically grown and/or gluten-free
So, to win new market share and breathe new life into your business, here are the distribution channels you should use to offer flour from your stone mill.
Selling flour in organic shops
If there’s one particularly interesting distribution channel to target when producing your own quality flour, it’s organic shops. Opting to grow cereals organically represents a real opportunity for development, as it responds to the many concerns consumers have about their health.
In organic shops, consumers are looking for products that cannot be found in traditional supermarkets. They want to reinvent the way they eat, and opt for foods that take care of them.
In this sense, offering your organic wholemeal flour, made from local cereals, is a particularly interesting strategy for winning new market share.
In these shops, local agriculture is also often highlighted, allowing you to stand out from the crowd!
If you want to get even closer to your customers, you can also visit farmers’ markets, where you can meet them directly and sell your products without any intermediaries.
Sell directly from your farm
As demand for quality, local produce continues to grow, selling within your own farm is a development priority.
On the spot, offer customers the various unrefined flours you produce, as well as the bread, biscuits, pastries and pasta you use to make them. Don’t hesitate to highlight the nutritional benefits of your flours (proteins, minerals, fibre, vitamins, etc.), and the way in which they have been grown, to offer customers a totally transparent relationship.
At your point of sale, showcase your stone mill. Customers will then be able to see the flour being produced directly, enabling you to create a bond of trust with them.
Selling flour online
By producing your flour directly on the farm, you can also choose to sell your flour online. In this way, you can reach a large part of the country by showcasing your products on your website.
To do this, it will be essential to work on the content of your site, highlighting each stage of production:
- Reasons for choosing a particular type of cereal (nutritional properties, etc.)
- Environmentally-friendly cultivation
- Transformation of the grain into flour using the Astrié type stone mill, which preserves the nutritional values of the cereals
You can also offer foods produced from flour: wholemeal pasta, bread, biscuits, etc. To increase the average shopping basket, broadening your offer is an essential strategy.
The Astrié type stone mill, by unrolling the grain rather than grinding it, enables you to obtain healthy, nutritious flour. And there are many ways of offering consumers this exceptional flour! It’s up to you to choose the ones that suit you best.
